PROJECT: LOGO DESIGN
DESCRIPTION: Quick turn-around logo design for contemporary architecture company. Notion’s style takes a very angular and geometric form to create comfortable living spaces that emphasize the duality of ascention and plateau. The approach to designing the logo was to create a mark that fit into this style while also embracing the concept of the name “notion” as being the starting point of when an idea takes form. ROUND 1 SKETCHES
ROUND 2 OPTIONS
ROUND 2 DIGITAL PROCESS
FINAL LOGO