UNITED FC MICHIGAN
![](https://freight.cargo.site/t/original/i/89fda50467774e5cbaca91aa1df9eceb88fc55adcb65504e0231810c4dfa5a46/UFCM_BrandStyleGuide_2021_02_POSTER.jpg)
PROJECT: BRANDING/ VISUAL IDENTITY/ LOGO DESIGN/ BRAND NARRATIVE
DESCRIPTION: The world of youth soccer is often times neglected of thoughtful design. We gave this historic club the attention it deserves by re-aligning and establishing its club mission, core values, and story. By starting here we were able to create a new crest that is specifically designed to symbolize these values and be worn by all players, parents, and coaches with a revived sense of pride and ambition.
DESCRIPTION: The world of youth soccer is often times neglected of thoughtful design. We gave this historic club the attention it deserves by re-aligning and establishing its club mission, core values, and story. By starting here we were able to create a new crest that is specifically designed to symbolize these values and be worn by all players, parents, and coaches with a revived sense of pride and ambition.
![NEW CREST](https://freight.cargo.site/t/original/i/af9d9eea09caf9bf76133e7b387f9c80039ad43796d5c8ac7bb25dabff5d4d76/UFCM_Logo_Primary.png)
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COMPREHENSIVE BRAND STYLE GUIDE LINKING ALL VISUAL ELEMENTS TO FOLDER LOCATIONS
![](https://freight.cargo.site/t/original/i/3b4909e301721e2bd9878cb30108da129b6bd56b9159dc61b250a834a71de2f6/UFCM_BrandStyleGuide_2021_01_START.jpg)
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