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UNITED FOOTBALL CLUB MICHIGAN


PROJECT: BRANDING/ VISUAL IDENTITY/ LOGO DESIGN/ BRAND NARRATIVE

DESCRIPTION: The world of youth soccer is often times neglected of thoughtful design. We gave this historic club the attention it deserves by re-aligning and establising its club mission, core values, and story. By starting here we were able to create a new crest that is specifically designed to symbolize these values and be worn by all players, parents, and coaches with a revived sense of pride and ambition.

COMPREHENSIVE BRAND STYLE GUIDE LINKING ALL VISUAL ELEMENTS TO FOLDER LOCATIONS