PROJECT: NIKE FC WORLD CUP 2022/ 360 GLOBAL DESIGN CAMPAIGN/ VISUAL CENTER/ PHOTO SELECTION/ ART DIRECTION
DESCRIPTION: NIKE FC. We’re not a club. We’re a community. You’re Up.
In 2022, I was brought on to a massive team to help create the Nike Global Football, World Cup 2022 Campaign. Our job included making hundreds of photo selects and distiling them for placement on the hero poster and animation. It was a massive collaboration that involved hitting all markets in performance products and lifestyle sportwear for Nike Athletes, Community Memebers, and Kids of all contending countries in the tournament.
PROJECT: GLOBAL BOOT PACK CAMPAIGN/ ART DIRECTION/ PRODUCT PHOTO DIRECTION
DESCRIPTION: As we all know with a World Cup, comes an icon World Cup Boot Pack. In our case, we brought the rising stars the Generation Pack. This electric colorway was everywhere on the pitch, and impossible to miss.
PROJECT: WORLD CUP REACTIVES CAMPAIGN/ PHOTO SELECTION/ SOCIAL MEDIA
DESCRIPTION: After spending the previous 7 months building the Nike World Cup Campaign, it was time to bring it all together through our social media Reactives Campaign, highlighting Brilliant Football on the pitch. This was only possible with a star studded lineup of a squad. From WHQ, Europe HQ, and Asia Pacific-Latin America geos, we came together in Nike London to bring a constant feed of bespoke on-pitch reative content to IG for nearly every match of the tournament. This even included a disruptive boot moment for the reveal of the Phantom GX in the quarter-finals.