PROJECT: ART DIRECTION/ BRANDING/ VISUAL IDENTITY/ LOGO DESIGN/ COPYWRITING/ ILLUSTRATIONDESCRIPTION: “Your pets. Their space. Essential pet-care.” MARU takes on the pet-care industry in a bold new fashion that targets owners who want to provide the best for their furry companions. Once registered for the all-in-one pet-care services, your pet becomes a MARU pet, providing a comprehensive and highly detailed pet-profile that is easily accessible for outside pet-care systems such as veterinarians, groomers, walkers, and over-night pet hotels.
The visual identity is detailed in the brand style guide, providing the core assets and how to use them. The art direction goal was to create a visual identity that differentiates from competing apps/ services and is stylized to connect with the Millennial and Gen Z generations of pet owners.